How can wholesalers improve their use of promotions?
What will be an ideal response?
Many wholesalers do not view promotion as a team effort to sell, build, and service major accounts; to address this issue, wholesalers should adopt some of the promotion techniques used by retailers, such as developing an overall promotion strategy and making greater use of supplier promotion materials and programs.
Business
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Describe age and life-cycle segmentation with examples. What are the precautions that marketers should take when using age and life-cycle segmentation?
What will be an ideal response?
Business
Discharge of an instrument by payment can be raised against enforcement of a negotiable instrument by an ordinary holder
Indicate whether the statement is true or false
Business