Briefly describe distribution channel structure for consumer markets
What will be an ideal response?
Distribution channels are structured into levels, with the manufacturer always being on the top level and the end
consumer always being on the bottom level. The number of levels between the two represents the number of
intermediary marketing channel members involved and depends on the consumption situation.
Business
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Which of the following is not one of the common general forms of franchises?
A) Manufacturing B) Area C) Chain-style D) Processing plant E) Distributorship
Business
In the basic EOQ model, if annual demand is 50 units, carrying cost is $2 per unit per year, and ordering cost is $15, what is the EOQ?
What will be an ideal response?
Business