Priya is the product manager at a software company that has built an online application for financial auditors

During the testing phase, she sets up a private Facebook page where she invites practicing auditors to use the application and discuss their experiences. Which aspect of social media is Priya leveraging to improve the product?
a. Interactive engagement
b. Greater transparency
c. Total integration
d. Real-time testing

A

Communication & Mass Media

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Widespread protests broke out in Fleetwood when the government decided to build a dam, which had the potential to submerge the entire town within five years. As the protests became violent, police were called in to handle the situation

In her article about this issue, Khadija, a PR writer, tried to pass herself off as an expert on the matter and generalized the complexity of the situation into simplistic, two-valued polar viewpoints. What persuasive technique should Khadija have avoided in her writing? a. Deception b. Propaganda c. Emotional appeal d. Drama

Communication & Mass Media

His New-England Primer was the most successful book in the colonies: _________________

Fill in the blank(s) with correct word

Communication & Mass Media