According to the authors of your textbook, gaining competitive advantage will increasingly depend on an organization’s __________
A. ability to communicate competently in ways that promote effective collaboration
B. use of outsourcing
C. use of business process improvement
D. use of CRM (customer relationship management)
E. all of the above
ANS: a
Communication & Mass Media
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A critical decision is one that
a. rests on true arguments. b. can be criticized. c. survives the test of a relevant set of criteria. d. proves to be the most effective in action.
Communication & Mass Media
Which of the following speeches is the best example of
a special occasion speech? a. oral report on the United Nations b. after-dinner speech at banquet c. candidate's speech at a rally d. sales presentation
Communication & Mass Media