A store repeatedly advertises that it is having a "going out of business sale." The owners of the store are taking advantage of the principle of:

(a) Social Proof
(b) Reciprocity
(c) Liking
(d) Scarcity
(e) Commitment/Consistency

ANSWER: D

Psychology

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_____________: gummy deposits between neurons

Fill in the blank(s) with the appropriate word(s).

Psychology

People who suffer from depression tend to attribute their failures to ________ and their successes to ________

A) lasting external causes; lasting external causes B) temporary external causes; lasting internal causes C) lasting internal causes; lasting external causes D) lasting internal causes; temporary external causes E) temporary internal causes; lasting internal causes

Psychology