I-ball, a cell phone manufacturer introduces a cell phone targeted at customers aged above 70. It has features such as loud volume, large keys, and so forth
How do you classify this product innovation? What could be a possible disadvantage of this product?
This can be considered a new-to-the-world product. New-to-the-world products are products that create an entirely new market. The product has the greatest cost and risk of all product types.
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In which of the following situations is deal proneness treated as a dependent variable in a relationship?
a. Deal proneness is predicted by a person's household income b. Deal proneness results in greater price sensitivity c. As deal proneness goes up, a person tends to spend more time in comparison shopping d. Deal proneness does not depend on a person's age e. There is a relationship between deal proneness and brand loyalty
Social responsibility refers to actions an organization takes that are legally required to protect or enhance the well-being of living things
Indicate whether the statement is true or false