________ occurs when people's prior motivations determine their consumption of media content.

Mass communication is a process in which

a. professional communicators using technological devices share messages over great distances to influence large audiences. b. unprofessional communicators using technological devices share messages over great distances to influence large audiences. c. communication is for the masses d. communication messages are personalized.

The first college to issue a publicity release was:

a. Harvard College. b. King's College (now Columbia University). c. Yale College. d. none of the above