The PRIZM scheme is an example of:
a. psychographic segmentation
b. geodemographic segmentation
c. social class segmentation
d. demographic segmentation
b. geodemographic segmentation
Communication & Mass Media
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Bodie, Worthington, and Gearhart claim that Watson, Barker, and Weaver's four styles cannot be validated and do not represent a reliable explanation of listening styles
Indicate whether the statement is true or false
Communication & Mass Media
SELECT ALL THAT APPLY. Which of the following are required to create vivid word pictures for your readers?
A. a strong mental image of people and places B. a broad vocabulary C. a desire to advocate for a cause or issue D. a subject that readers are already familiar with
Communication & Mass Media