The PRIZM scheme is an example of:

a. psychographic segmentation
b. geodemographic segmentation
c. social class segmentation
d. demographic segmentation

b. geodemographic segmentation

Communication & Mass Media

You might also like to view...

Bodie, Worthington, and Gearhart claim that Watson, Barker, and Weaver's four styles cannot be validated and do not represent a reliable explanation of listening styles

Indicate whether the statement is true or false

Communication & Mass Media

SELECT ALL THAT APPLY. Which of the following are required to create vivid word pictures for your readers?

A. a strong mental image of people and places B. a broad vocabulary C. a desire to advocate for a cause or issue D. a subject that readers are already familiar with

Communication & Mass Media