Which of the following is not a characteristic of effective business messages?
A) They provide practical information.
B) They present the writer's opinions as facts.
C) They state precise audience responsibilities.
D) They highlight and summarize essential information.
E) They are short.
Answer: B
Explanation: B) Opinions should be presented as opinions. If opinions are called for, give compelling evidence to support your opinion or conclusion. All the other answers are characteristics of effective business messages.
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a. true b. false
What will be the effect on the contribution margin ratio if the selling price per unit decreases and variable cost per unit remains the same?
A) It will decrease. B) It will increase. C) It will remain the same. D) It is impossible to determine with the given information.