The principle of __________ suggests that participants in face-to-face conversation should exchange

roles of speaker and listener frequently throughout the interaction.

Fill in the blanks with correct word

turn-taking

Communication & Mass Media

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According to the elaboration likelihood model of persuasion, listeners who think critically and

elaborately about a speaker's message will be persuaded by it. Indicate whether the statement is true or false

Communication & Mass Media

Which source of testimony would be the best choice for illustrating the real-life consequences of issues?

a. expert b. reluctant c. lay d. prestige

Communication & Mass Media