The finance section of a marketing plan is part of the marketing mix

Indicate whether the statement is true or false

FALSE

Business

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________ allows a firm to increase profits and better match supply and demand if the firm produces a large variety of products whose demand is unpredictable, not positively correlated, and is of about the same size

A) Shortened forecasting window B) Quick response C) Postponement D) Tailored sourcing

Business

Since passage of the Equal Pay Act, the earnings gap between females and males has widened, contrary to the intent of the law

Indicate whether this statement is true or false.

Business