Which of the following is considered a computer-assisted interview?
A) a human uses a computer
B) there is no human but a voice (synthesized) is used by the computer
C) a computerized statistical package is used
D) a CD-ROM is used to record data
E) both A and B
E
Business
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Many advertisers doubt the validity of the three-exposure hypothesis primarily because of:
A) the number of media now available to advertisers has increased substantially B) ad clutter C) the power of the Internet D) the synergistic effect of using multiple media in an advertising campaign
Business
____The only output from a TNA is training needs
Indicate whether the statement is true or false
Business