Which of the following would a defender of globalization most likely use as an example to argue that concerns of Americanization are overblown and that globalization is indeed a two-way street?
A) the view of McDonald's being a domestic brand in China
B) the growing popularity of coffee in China since the introduction of Starbucks
C) the growing number of IKEA furniture stores in the United States
D) the initial failure of Disneyland Paris
E) the anti-globalization protests aimed at KFC
C
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Which of the following is NOT one of an organization's internal marketing participants?
A) the marketing department B) the finance department C) the board of directors D) the customer E) the organization's president
All of the following are criticisms of the payback period criterion EXCEPT
A) it deals with accounting profits as opposed to cash flows. B) cash flows occurring after the payback are ignored. C) time value of money is not accounted for. D) None of the above; they are all criticisms of the payback period criteria.