Describe how retailers and manufacturers are employing shopper marketing

What will be an ideal response?

Shopper marketing involves using stocking, displays, and promotions to affect consumers while they are actively shopping. More than half of all purchase decisions are made inside the store, so marketers recognizing the importance of influencing consumers at the point of sale. For example, Procter & Gamble and Walmart created the first baby center in which infant products were united in a single aisle. The new shelf layout encouraged parents to linger longer, and they spent more overall, including on P&G's Pampers diapers. Some supermarkets are using mobile phone apps or smart shopping carts to help customers locate items, learn about promotions, and pay more easily.