Marketers for Alive!, a new sports energy drink, have hired teams of college students to encourage friends and classmates on campus to try the new product
The students have been directed by Alive! to promote the new drink without revealing that they are contracting with the company. Alive! is most likely to be accused of which of the following unethical marketing strategies?
A) falsification
B) shilling
C) evangelist marketing
D) viral marketing
E) defacement
B
Business
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Which of the following costs incurred with developing computer software for internal use should be capitalized?
a. Evaluation of alternatives. b. Coding. c. Training. d. Maintenance.
Business
Which of the following is not one of the primary types of the financing activities in the statement of cash flows?
A. Buying equipment B. Borrowing money C. Issuing shares of stock D. Paying dividends
Business