A major music label wants to use "people meters" to deepen its understanding of consumers' musical habits. Which of the following devices would it use?
A) a device attached to consumers' clothing that tracks which radio stations the consumers are exposed to, at home and in outside locations
B) a chip attached to consumers' CD players that records which artists they are listening to, how often, and for how long
C) an RFID tag glued to music CDs in stores that monitors the number of units of each CD sold
D) a UPC bar code scanned at CD stores that indicates the price of each CD sold
A
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