A push strategy directs marketing efforts at the consumer in an attempt to stimulate consumer demand

To reduce the risks of failure of an acquisition, managers must:

A. pay more for the acquired unit to please its existing employees. B. encourage and facilitate management turnover. C. acquire a firm without wasting time on screening. D. move rapidly after an acquisition to put an integration plan in place. E. ensure that the work cultures are significantly different from each other.

In the absence of pure competition, firms who segment markets may be able to charge different prices in different countries for the same good. This practice is known as ________

A) mark to market B) interest rate arbitrage C) pricing to market D) speculation