During which stage of the creative selling process would a salesperson most likely try to learn about a customer's prior purchases and personal interests?

Simpsons, a manufacturer of air conditioners, finds that its sales potential is less than its market potential even when it spends a sufficient amount on advertisements and after sale services

What is the basic reason behind such an observation by the marketers of Simpsons?

What is the practice of transferring a firm's activities that have traditionally been internal to external suppliers?

A) nearshoring B) farshoring C) offshoring D) outsourcing E) backsourcing