According to Kotler (2003), the marketer's job boils down to one action:
A. advertising.
B. pricing.
C. creating demand.
D. maximizing revenues
Answer: C. creating demand.
Business
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Which of the following is a generic term that describes sharing of a communications channel by multiple communicating stations?
A. multiprogramming B. multiplexing C. multi-access channels D. digital channels
Business
Compilation reports may be of all except which of the following types?
A) compilation with limited independence B) compilation with full disclosure C) compilation without independence D) compilation that omits substantially all disclosures
Business