Why might you receive multiple pieces of the same piece of mail, or multiple emails featuring the same promotion?
What will be an ideal response?
These events often occur because of redundant information in a database. If you used your middle initial one time and not another, it might generate two entries for you, leading to extra advertising. These types of errors are caused by data input, and are becoming more frequent as companies migrate to the web and allow individuals to enter their own data into websites. Organizations must identify and correct this type of error using a data quality audit and by performing data cleansing.
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An advocate of the strategic trade policy would agree that a government should use _____ to help promising businesses that are active in emerging industries.
Fill in the blank(s) with the appropriate word(s).
Which data is more expensive to collect?
A. Primary data B. Secondary data C. Qualitative data D. Quantitative data