Substance abuse can result in communication impairment

Gavin is the PR representative of a brand-new car manufacturing company. What step should Gavin take to increase sales among the elite and sophisticated class of society, and why?

a. Gavin should advertise in magazines such as the New Yorker and National Geographic; because they have a highly educated and affluent readership. b. Gavin should advertise by buying entire pages in newspapers; because this will increase the impact of the company's message on a much larger audience. c. Gavin should advertise with good-looking actors endorsing the company's products; because this will draw the attention of a large number of readers. d. Gavin should advertise in such a way that the company's chosen message is printed in the exact manner it was originally written; because any change will ruin the idea or eliminate an important point that company wants to make.

In intercultural communication, offensive behavior is usually

A. expressed verbally. B. due to poor vocabulary in the new language. C. automatic. D. self-censored. E. unnoticed by the host culture.