Rick Johnson trains his company's sales force to go after the consumer
He repeatedly asks his team to bear in mind the essential fact that it is the sales team's responsibility to rouse the consumer's interest and make him feel that he needs the product. A true salesman is one who can convert an indifferent consumer walking into the store into a new customer. Johnson believes in the ________ concept.
A) product
B) production
C) selling
D) marketing
E) social responsibility
C
You might also like to view...
Only full time employees are covered by workers' compensation programs, not part-time workers or independent contractors.
Indicate whether the statement is true or false
Which of the following is an advantage of the use of current liabilities to finance assets?
A) less risk of illiquidity B) more flexibility C) lower interest costs D) both B and C