The conventional promotion model differs from the social model of customer communication in that the conventional promotion model ________
A) tends to be interactive and conversational
B) tends to be bidirectional or multidirectional
C) tends to have a higher message frequency
D) focuses on collaboration with customers
E) tends to be intrusive and unidirectional
Answer: E
Explanation: Conventional promotion model tendencies include intrusion and unidirectional communication. In contrast to the "we talk, you listen" mindset of the past, the new social communication model is interactive and conversational.
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All of the following are found in the cash budget EXCEPT
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