Research shows that longer messages are sometimes more effective. However, the length of the message should matter less when:
a. the information is processed via the central route.
b. the information is processed via the peripheral route.
c. the message has a positive valence.
d. the consumer has a short attention span.
Answer: A
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Eysenck played a major role in the growth of behavior therapy by
a. promoting the therapy in America and the United Kingdom. b. investigating the effectiveness of insight therapies. c. developing therapies from Skinner's animal-work. d. introducing behavior therapy to the hospital setting.
Clare's head injury has left her with serious problems in planning and executive cognitive functions, such as being able to remember a new friend's telephone number long enough to put it in her cell phone. It is likely that Clare's injury damaged her a. amygdala
b. hippocampus. c. dorsolateral prefrontal cortex. d. posterior cingulate cortex.