A(n) ________ is a promise to deliver specific benefits associated with products or services to consumers

After being deployed and arriving on scene at an incident, the first task for response personnel is to:

A. Search for potential incident survivors. B. Record and report resource allocation. C. Check in and receive an assignment. D. Locate and assist response personnel.

Radox, a luxury watch brand, identifies a market segment that is willing to pay premium prices for its watches, and Radox managers select an ideal selling price. Managers then determine the costs to create watches that meet the ideal selling price

The company's pricing approach is referred to as ________. A) mass production B) cost-plus pricing C) target costing D) value-added pricing E) target return pricing