Which of the following is true of studies evaluating the marketing research industry?
A) They show that the industry gets an "F" and only major reform will save the industry in the future.
B) The reviews are mixed.
C) Earlier reviews indicate that the industry has performed reasonably well but there is room for improvement.
D) both A and B
E) both B and C
E
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Which of the following is the best example of a consumer good?
A) the riding lawn mower purchased by the landscaping company B) the disposable diapers purchased by the new mother for her baby C) the paint purchased by the contractor D) the cookies purchased for the daycare center E) the art supplies purchased for the elementary school art center
In a promotion mix, ________ occurs when a firm's sales force makes individual presentations to consumers for the purpose of promoting sales and building customer relationships
A) advertising B) public relations C) crowdsourcing D) merchandising E) personal selling