Process analyses are identical to instructions

How might a marketer benefit most from using PRIZM?

What will be an ideal response?

The U.S. government is concerned that terrorists might try to crash a vehicle loaded with explosives into a U.S. embassy in a foreign country. Inside the gate to the embassy, they installed steel and cement posts in the road

These posts can be raised up from the ground to form a barrier against suicide bombers. The posts can be lowered back into the ground to allow safe vehicles to pass. This physical barrier system illustrates which risk management technique? A) risk avoidance B) insurance transfer C) loss prevention D) noninsurance transfer