A characteristic of a low-context culture which is prevalent in the United States, Switzerland, and Germany is that:
A) less information is contained in verbal communication.
B) major emphasis is on a person's values and position in society.
C) the messages are explicit and specific.
D) a person's word is his or her bond.
E) negotiations are long and protracted.
C
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Which statement about universal life insurance is true?
I. Universal life allows the policy-owner to vary premium payments. II. Universal life allows the policy-owner to earn a market-based rate of return on the cash value. (a) I only (b) II only (c) both I and II (d) neither I nor II
Marketers need to be aware of the status-symbol potential of brands because people usually choose products which reflect their role and their actual or desired status in a society
Indicate whether the statement is true or false