Which of the following is an example of a tangible benefit?
A) Error reduction in data entry
B) Improvement of employee morale
C) Faster decision making
D) Positive impacts on society
A
Business
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The distance between the market minimum and the market potential shows the overall ________
A) marketing sensitivity of demand B) market share of the firm C) market forecast of the firm D) product-penetration percentage E) sales quota
Business
If Selman & Saks allowed a French company to produce and market razors and trimmers carrying the company's brand in exchange for a royalty, Selman & Saks would be using the market entry strategy of ________
A) exporting B) franchising C) licensing D) contract manufacturing E) joint ownership
Business