In a short essay, define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research
What will be an ideal response?
Cross-tabulation is a statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values. Cross-tabulation is widely used in commercial marketing research because 1. cross-tabulation analysis and results can be easily interpreted and understood by managers who are not statistically oriented; 2. the clarity of interpretations provides a stronger link between research results and managerial action; and 3 . cross-tabulation analysis is simple to conduct and more appealing to less sophisticated researchers.
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Top executives at Company A+, a U.S. consulting firm, are debating whether or not to expand into a country with a great deal of violence by staffing it mostly with U.S. personnel. A vice president of the company argues that they should forgo sending employees there because of the high risk of kidnappings in the region. Which of the following BEST supports the vice president’s position?
a. There is a high correlation between violence and life-threatening natural disasters. b. Violence is a harbinger of additional risks that affect operations negatively. c. Local personnel are immune from violence and are capable of filling positions. d. was in the past.
When computing trend percentages:
A) the current year is always equal to 100%. B) the base year is always the latest year. C) the base year is always equal to 100%. D) the base year is equal to the current year plus the previous year divided by two.