The benefits of making all or part of a product in-house is minimal when highly specialized assets are involved.

Laddering requires interviewers to be trained in specific probing techniques in order to develop a meaningful "mental map" of the consumer's view toward a target product

Indicate whether the statement is true or false

What is the term used to identify the individuals in a company who travel to call on customers in the field?

A) product sales force B) outside sales force C) inside sales force D) industry sales force E) customer sales force