The term press kit refers to information put together to ________
A) document sales and marketing trends on a regular basis.
B) inform media groups about products, employees, or activities.
C) inform advertising agencies about audience demographics.
D) provide media outlets with specifications for submitting advertisements.
E) provide target audiences with information about a product's costs and benefits.
B
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Which of the following personal information should not be asked on a credit card application?
A) Stocks and bonds owned B) Race or ethnic group C) Employment history D) Expenses and commitments
Which of the following is an example of a business using information systems to create new products and services?
A) Apple's creation of the iPad B) JC Penney's information system that allows its contract manufacturers to see what garments have been sold and need to be replaced C) The Mandarin Oriental's use of computers to keep track of guests' preferences D) Verizon's web-based digital dashboard providing real-time company information for managers E) Walmart's Retail Link's system