When utilizing Facebook, how can businesses utilize a "soft sell" for merchandise?

A) By taking advantage of social media primetime
B) By diversifying content
C) By posting daily, but not excessively
D) By being visual
E) By keeping important posts in front of the audience

Answer: C
Explanation: C) Clara Shih, author of The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate, advises businesses to go for a "soft sell," referring to their own merchandise, for example, no more than once a day.