A statement that “blacks can't be trusted to handle money” is a type of:
A. circumstantial evidence.
B. hearsay evidence.
C. direct evidence or “smoking gun” evidence.
D. comparative evidence.
Ans: B. hearsay evidence.
Business
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In most marketing research projects, what type of research is conducted first?
A) causal B) descriptive C) remedial D) corrective E) exploratory
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