Mini-Case Question. Based on the customer loyalty index (CLI) for the customer, what type of customer would you tell Fred that he has?
A) loyal customer
B) repeat customer
C) captive customer
D) new customer
E) unprofitable customer
C
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The 1995 National Securities Markets Improvement Act limited regulation of investment companies to the ________ and did away with some state authority in this area
A) New York Stock Exchange (NYSE) B) Federal Trade Commission (FTC) C) Securities and Exchange Commission (SEC) D) Federal Reserve Board (FRB)
If TechnoGeek and VarsityBlue compete in the same market for the same customer and TechnoGeek generates $900 of economic value each time it sells a product or service while VarsityBlue generates $400 of economic value each time it sells a product or
service, TechnoGeek has a(n) ________ of $500. A) perceived benefit B) economic value C) cost advantage D) competitive advantage