Four physiological tests are frequently used to measure the affective dimension. All of the following are physiological tests except:
a) Pupilometer test
b) Galvanic skin response
c) Brain wave analysis
d) EKG
C
Communication & Mass Media
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Ethnographic research makes generalizations about a population of people by addressing questions to a sample of that population
a. True b. False
Communication & Mass Media
Suppose a TV journalist officially declares his candidacy for a local public office. If the candidate keeps his job and appears on camera to report the news, this could cause the station to
a. lose its license for violation of the Zapple rule. b. suffer sanctions for violation of the election laws against conflicts of interest. c. lose civil lawsuits under the political editorial rule. d. owe equal opportunities to the journalist's opponents in the campaign.
Communication & Mass Media