Leaders view their organization as a series of interdependent "silos."

Which of the following communication strategies adapts both the product and its marketing communication to suit the target market?

A) product/communications extension B) product extension/communications adaptation C) product adaptation/communications extension D) product/communications adaptation

Sue walked into the grocery store and was offered a free sample of a new candy bar. She tasted it and immediately put two more bars in her cart. The part of the grocery store's promotional mix Sue responded to is ________

a. advertising b. publicity c. sales promotions d. buzz and viral marketing