________ becomes more important as competition increases. With this type of advertising, a company's objective is to build selective demand

Owens Jewelers uses the perpetual inventory system. On April 2, Owens sold merchandise with a cost of $2,500 for $7,000 to a customer on account with terms of 2/15, n/30. Which of the following journal entries correctly records the sales revenue?

A) Sales Revenue 7,000 Accounts Receivable 7,000 B) Sales Revenue 7,000 Cost of Goods Sold 7,000 C) Accounts Receivable 2,500 Sales Revenue 2,500 D) Accounts Receivable 7,000 Sales Revenue 7,000

Which of the following is an advantage of brand loyalty?

A) It reduces the cost of production of goods. B) It improves product quality and minimizes channel conflict. C) It decreases switching costs for its loyal customers. D) It reduces the costs of sales to customers.