In the services industry, marketing success often leads to success in the marketplace because:
A) there are often few objective measures to compare competitors.
B) there are often few other areas where company can spend.
C) the rivalry is limited in the service industry.
D) most of the services are sold without employing many salespeople.
A
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In India, where people often buy items like cigarettes one at a time because incomes are low and people shop daily because homes lack storage and refrigeration, ________ remains an important function of intermediaries and helps perpetuate long
channels of distribution. A) breaking bulk B) jobbing C) type of transportation D) information sharing E) reinforcing policies
Which shopping orientation has the highest price sensitivity?
a. status-oriented consumers b. personalizing consumers c. economic consumers d. assortment-oriented consumers