The biggest difference between a series of single-shot ads and a campaign is
a. Ad size
b.The taglines
c. Continuity
d. Variation in visual content
c. Continuity
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Which of the following best describes the definition of ideology?
A. Ideology is official dogmas of communism and fascism. B. Ideology is an elaborate philosophy of language, symbols, and culture based on the analytic distinction between signifier and signified. C. Ideology is a subliminal set of messages secretly embedded in otherwise neutral media messages like entertainment films and advertisements. D. Ideology is the realm of taken-for-granted thoughts and ideas in circulation that reflect the power dynamics at work in a society.
Effective listening is also part of negotiating. In Acuff’s article, additional tips for effective listening are presented. Which of the following is one of the tips?
A. Talk as frequently as you feel necessary. B. Interrupt when you need to make a point. C. Concentrate on what TOS is saying. D. Avoid getting caught up in what TOS is doing nonverbally.