The traditional five adopter categories present in diffusion literature include all potential consumers present in the marketplace
Indicate whether the statement is true or false
FALSE
Business
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Flurrbies, a brand of unique winter accessories that quickly fell in and out of favor with customers, is an example of a ________
A) style B) fashion C) fad D) norm E) subculture
Business
Which statement regarding the duties of leaders and managers is BEST?
A) Leaders embrace the status quo while managers support change. B) A manager's title is bestowed by the organization. C) Leaders aim for efficiency. D) Managers aim for effectiveness.
Business