What potential environmental challenges must be taken into account by a company that uses personal selling as a promotional tool outside the home country?

What will be an ideal response?

Answer:
Environmental issues and challenges surface in implementing a personal selling strategy:

· Political risks. Unstable or corrupt governments can change the rules for the sales team.

· Regulatory hurdles. Many countries set up quotas, tariffs, and capricious rules that affect a foreign sales force.

· Currency fluctuations. A sales effort can derailed by fluctuating currency values.

· Market Unknowns. A lack of knowledge of market conditions, the accepted way of doing business, or the positioning of its in-country competitors affect a selling strategy.