One suggested strategy for persuasive speaking is to connect with your listeners

Indicate whether the statement is true or false

True

Communication & Mass Media

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_____ theory holds that people form relationships on the basis of similarity, proximity, reinforcement, physical attractiveness and personality, and reciprocity of liking

A) Equity B) Social exchange C) Social penetration D) Attraction

Communication & Mass Media

______ is the process of using various media platforms to reach audience members in hopes of selling them goods or services.

A. Marketing B. Advertising C. Public relations D. News writing

Communication & Mass Media