One of the implications of social media for marketers is that they must realize that they often do not control the content on social media sites
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Marketers must realize that they often do not control the content on social media sites. Consumers are sharing their thoughts, wishes, and experiences about brands with the world through social media. Because of this level of visibility and discussion, marketers must realize that having a great ad campaign is not enoughâ€"the product or service must be great, too.
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Which type of practitioner acts as a liaison and provides guidance (often mediating) but does not make decisions about communication content?
A. Expert prescriber C. Communication facilitator B. Communication technician D. Problem-solving process facilitator
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4, 3, 2 (largest weight is for most recent data)? Nov. Dec. Jan. Feb. Mar. April 37 36 40 42 47 43