A fast-moving consumer good, also known as a(n) ________, is a low-cost good that people consume quickly and replace frequently
A) impulse product
B) emergency product
C) consumer packaged good
D) specialty good
E) shopping product
C
Business
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"MBWA" stands for _______
Fill in the blank(s) with the appropriate word(s).
Business
Which of the following statements is not a disadvantage of unstructured questions?
A) Unstructured questions are not suitable for self-administered questionnaires. B) Coding of responses is costly and time consuming. C) Unstructured questions have a much less biasing influence on response than structured questions. D) Implicitly, unstructured questions give extra weight to respondents who are more articulate.
Business