Advertising equivalency may is not always a reliable measurement tool because
A) management limits available advertising dollars.
B) Publicity and advertising are very different things.
C) News stories carry greater credibility than advertisements.
D) Both B and C.
E) none of the above
Answer: D
Communication & Mass Media
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The organizations from the diffused linkage that filed a lawsuit against B/F to get official documents was _______________
Fill in the blank with correct word
Communication & Mass Media
Presentation aids can be visual or auditory
Indicate whether the statement is true or false.
Communication & Mass Media