A manager in a grocery store decides to place packages of pound cake in two different locations in the store. One display of the cake also includes other bakery items
The second display of the cake is in the vegetable section of the store, placed next to the shelf full of boxes of fresh strawberries. The grocery store manager wants to learn which of the two locations will most encourage customers to buy the cake. What format of research is the store manager conducting? Explain your answer.
The store manager is conducting an experiment. Experiments are carefully designed to test predicted relationships among variables in a controlled environment. The store could be considered a controlled environment, and the experiment is to see which location will cause more sales of the cakes.
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The price of a bond is equivalent to:
I. Face value II. Projected interest payments discounted to the present III. The amortization amount of a bond IV. The present value of the principal payment A. I - III B. I + III C. I + II D. II + IV
The IT department can identify individuals who abandon the shopping cart just prior to checkout. An effective strategy for the marketing department would be to:
A) send an e-mail to these individuals offering free shipping, a discount, or a simple reminder that they have items in the shopping basket B) turn the list of names over for a direct marketing campaign C) develop a viral marketing campaign with these individuals D) develop an interactive marketing campaign encouraging the individuals to generate customer reviews of the products placed in the shopping cart