Increasing shelf presence and retailer dependence in the store is one of the reasons for introducing multiple brands in a category

After developing a mission statement for his company, Tyler knows ________ and ______________, representing specific targets the firm wishes to meet will be addressed.

A. Touchpoints; concepts B. Push; pull strategies C. Advantage; disadvantages D. Goals; objectives E. Distinctive corollaries; formalized value concepts

Large gaps between price levels are a major problem associated with multiple-unit pricing

Indicate whether the statement is true or false