The New Luxury goods category, which includes Kiehl's skin care and Kendall Jackson wine, and is based on emotions and priced between average middle-market brands and superpremium Old Luxury brands, is called accessible superpremium brands

Under what condition would it be rational for the trading areas of two branch locations to completely overlap?

a. when the retailer desires cost economics in promotion b. when the retailer decides to switch store locations from one large store to two small stores c. when a retailer pursues a mass marketing strategy d. when each store has a different target market

The personal umbrella policy covers some personal injuries. Which of the following is considered a personal injury?

A) bodily injury B) property damage C) defamation of character D) liability arising from professional services