On average, how many characters should be in the subject line when using a mobile device?
A) None
B) Less than 10
C) 10 to 20
D) 25
E) As many as needed to attract the interest of the audience
Answer: D
Explanation: D) A good rule of thumb is to keep subject lines and headlines to around 25 characters. This doesn't give you much text to work with, so make every word count and make sure you start with the key words so readers can instantly see what the subject line or heading is about.
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